The properties that give Rusty Media its reach — video essays, podcasts, documentaries and daily commentary — and the brand storytelling built on them.
Video essays and breakdowns on India's media, movies and creators, watched by 600K+ subscribers. Every video is built on primary research.
Long-form conversations that have ranked #1 and #8 on Spotify India's charts, with over a million streams on Spotify and around 150 million views on YouTube.
Documentaries on the matches, players and moments that shaped the sport, followed by 124K subscribers.
Daily pop-culture commentary that recorded over 50 million Instagram views and 5 million X impressions this year. It is now becoming a live series as well — see Events.
Content strategy, production and growth for upcoming creators. The channel lives here; the cohort itself is taught in person under Events.
Rusty Media produces scripted integrations, dedicated brand films and full UGC campaigns — handled end-to-end, from research and script to publishing.