Video essays, podcasts, events, workshops and products — united by Indian cinema, popular culture and the people watching both.

Founded in 2018 around the work of Vedant Rusty. Built in New Delhi.

250M+all-time YouTube views
1M+Spotify streams
300Mbrand-work views in 2026
4wings, one company
What we do
Brand partnerships

Storytelling for the brands people already trust.

Rusty Media has produced brand storytelling for Netflix, Spotify, Dabur, Airtel, INDmoney and dozens of others across seven categories — close to 300 million views of brand work in 2026 alone.

Vedant Rusty delivering to a full business-school audience

For collaborations, events and bookings, write to the team.